Tips to Save Money on Your Office’s Printing Costs

Business printers are a necessity in many offices, but printing costs can get expensive. Fortunately, there are ways that you can reduce these costs. Follow these tips if you’d like to reduce how much your place of business spends on printing.

Buy the Right Printer

When looking for a colour laser printer or any printer for small business, it pays to do your comparison shopping. Some office photocopiers and business printers are known for breaking down all the time. Unfortunately, when office printers break down, pricey repair and replacement costs come into play. This is why it’s important to do your research before you ever buy a printer for your office. If you check out consumer ratings and reviews, for example, you can look for a printer that is known for being reliable and not breaking down all the time. This can make a huge difference in how much your company will end up spending throughout the lifespan of your printer. Plus, it can help you ensure that you end up with a printer that has the speed, printing quality, features and reliability that your office needs.

Buy Printing Supplies in Bulk

Another excellent way that you can cut costs on office printing costs is to buy your printing supplies, such as printer cartridges and printer paper, in bulk. Even though this will obviously require your office to spend more money at one time, it can be quite worthwhile because it can allow you to save a significant amount of money on the printing supplies that you need. As an added bonus, it can help you avoid running out of printing supplies when you really need them.

Reduce Printing Throughout the Office

It’s always a good idea to do what you can to cut down on the printed materials in your office. Obviously, there are some things that do need to be printed out. Sending out emails to employees rather than printed memos, storing documents in the cloud and encouraging employees not to print out anything that isn’t necessary are all excellent steps to take if you would like to reduce the printing that is done in your office. Then, you can cut down on wear and tear on your printer, you can reduce the amount of ink and paper that are used and you can save money on energy costs. Plus, along with helping your office to save money on its printing costs, you can also feel good in knowing that your place of business is doing a positive thing for the world around you.

As you can see, there are various ways that you can save money on your office’s printing costs. If you follow these tips, you might be surprised by just how much you can save. If you need more information, XMA Business Solutions may be able to provide you with additional resources on their website.

Why 2017 Could be a Challenging Year in Real Estate Marketing

The year 2016 was not the easiest for the Canadian real estate industry. From downturns in regional markets to a scandal in British Columbia involving dubious real estate transactions, realtors are looking forward to welcoming 2017 with hope and in a positive light.

Realtor marketing is bound to prove a bit difficult in 2017 due to the aforementioned events. The housing market is not expected to rebound significantly in 2017, and some regions will feel the effect of lower home values in their local economies. In 2017, real estate agent marketing needs to shine across Canada; here are some ideas that should be considered when formulating a solid promotion strategy:

Form Partnerships With Financial Planners

It is up to professional organizations to elevate the profile of real estate brokers. This will not be easy in regions such as Vancouver and other parts of British Columbia, where a few bad apples were involved in a scandal that tarnished the profession. Canadian realtors need to learn from mortgage brokers who implement hyper local campaigns, and who tend to partner with financial planners who live in the communities they serve.

Traditional Marketing Methods

There is no question that many Canadians are deeply involved in social media; however, this does not mean that they have completely ignored other means of communication. Direct mail marketing is something that has been largely abandoned over the last few years; this means that traditional mailing campaigns could stand out really well at a time when no one else seems to be doing them.

Avoiding Common Marketing Mistakes

Marketing is not an exact science; realtors are bound to make many errors while conducting their campaigns. The two most common marketing mistakes include unreasonable expectations and a lack of business focus. Marketing success does not happen from one day to the next; it is a business practice that requires focus and consistency. Setting small goals before launching a new campaign can help realtors develop the focus they need to continue.

Sticking to Marketing Plans

Too many real estate professionals tend to set marketing aside when they are working on deals. Realtors who only think about marketing when business slows down are already behind the curve in terms of competition. Marketing plans that account for periods of low activity throughout the year are necessary for real estate professionals who wish to stay in business.

In the end, Canadian realtors who do not set a short-term goal for themselves in 2017 are bound to have a hard time creating meaningful business opportunities. Marketing plans should be formulated in December for the purpose of starting execution in January.

Ways in which Mascot Costumes Can Help Build your Brand

Competition in the business world is increasing by the day. Whether established or just starting up, everyone is trying to find a way of beating their rivals. As more businesspeople realize the importance of creative marketing, the use of mascot costumes for branding has assumed global popularity largely due to its success in establishing and boosting the growth of brands.

Personifying your Brand

Many people cannot be convinced that mascots are just another way of advertising. To them, mascot costumes are not just the products of superb creativity and skill in piecing materials together. They don’t even care about the persons hidden in them. All they are interested in is the fact that the mascot is something they can relate to. As a result, businesses successfully give a human face to their products and lead consumers away from the commercial side.

Making a costume, however, is not enough. Design and style of the mascot determines the level of success in its use in marketing. It should first create interest, then arouse positive emotions and finally establish a bond between the mascot and consumers. To achieve this, there should be consideration of numerous market variables including age, behaviors, and likings of the target audience as well as the nature of the product to be promoted. For instance, a soft-looking—and feeling—teddy bear would be most suitable for advertising a fabric softening product.

Marketing on Social Media Platforms

A lot of marketing and brand creation and promotion efforts have shifted to social media platforms. They are few better ways of drawing the interest of the social media audience than the use of mascots. Thus, you will see a lot of social media accounts peopled with mascots complete with profiles—another successful attempt at personalizing brands. In fact, mascots help improve consumer feedback by posting new information, replying to posts and answering online questions in their own character. They are more effective than even celebrities.

Keep in mind that most people in the social media are after the lighter side of life. Therefore, the mascots should have a little bit of humor when engaging the social media crowd. They need not be overwhelmingly hilarious at every turn. Funny mascot costumes and entertaining character will do the trick.

Final Verdict

Referring to the use of mascot costumes as a guerilla marketing tactic, many marketing experts recognize its importance to startups operating on a tight budget. Naturally, people associate mascots with fun, gifts and a warm disposition. Since most of them have a ‘larger than life’ size, are colorful and comical, they are not easily forgotten. Accordingly, whenever a potential consumer comes across the product related to the mascot, he or she is more likely to go for it as a result of the mascot’s influence than many other ways of marketing. Visit the Loonie Times blog for more information.

What to Do If There Is a Problem With Special Event Rentals

Whether you are planning corporate events, a wedding reception or another type of lavish affair, you may be using special event rentals for everything from décor to functional features. Tables, chairs, linens, dishes and even a dance floor are some of the items that you may rent for your upcoming party. Often, the special event rentals that are borrowed for a party are critical to the overall success of the event. With this in mind, it is understandable that you may feel overwhelmed and stressed out on the day of the big event if you realize something is wrong with the equipment and supplies that you have rented.

Read Through Your Contract to Determine Your Options
Accidents and mishaps happen all of the time, and the wrong items may have unfortunately been delivered to your venue. Perhaps some of them are broken, stained or otherwise unusable. Most contracts for special event rentals have a clause in them about the proper action you should take if you notice anything wrong with the products on the day of your event. Therefore, your first course of action should be to read through the contract. In many instances, the vendor will attempt to correct the situation for you as soon as possible, but there may be instances when you need to try to make the rental items work as much as possible. For example, some contracts only allow for you to receive a monetary reimbursement after the event rather than to give you some resolution to the problem before the event.

Contact the Vendor as Soon as Possible
Regardless of the wording in the contract, it is important to contact your vendor as soon as possible. Most vendors want to go out of their way to make you a satisfied customer. After all, negative word of mouth advertising on consumer review sites can be detrimental to a business that is in the service industry. Explain the situation to your vendor, and ensure that the vendor understands why the rentals provided are unacceptable or not suitable for the event. If the error was made on your part, you may be charged an additional fee. If the error was made on their part, the issue may rectified in some cases regardless of what is stated in the contract.

While issues with equipment rentals are rare, they can and do happen. You can minimize this possibility from happening during your event by reading through your contract carefully beforehand. Ensure that all of the equipment listed is exactly what you need. In addition, review the items in detail with the vendor in the days leading up to your event. Many reservations are made weeks or months ahead of time, so it is beneficial for all parties to review the contract and rentals closer to the event date. If you are looking for more information, you may be interested in checking out Gervais Party And Tent Rentals Ltd.

4 Tips for Buying Insulated Pizza Bags

There’s more to the purchase of pizza delivery bags than you might think. For example, do you want nylon or vinyl for your material type? Will you choose pellets, wires or disks for your heat source? If you aren’t sure where to begin with your hunt for insulated delivery bags, here are just four tips for making the right decision.

1. Take Your Measurements

Insulated bags come in a variety of sizes, and it’s important to know the exact numbers you need if you want to optimize your insulation energy. Think about several different figures while you work the measuring tape:

-The size of your pizza boxes (16″, 18″, 20″)
-The number of pizza boxes that can be stacked on top of one another
-Space for side dishes such as pasta and sandwiches
-The overall weight capacity of the bag (20 lbs, 30 lbs, 40 lbs)

2. Choose Your Insulation Type

How will you keep your pizzas warm as they’re being delivered? Thermal bags are the most affordable and widely used, but they don’t actually provide any heat; they just retain the heat already emitting from the food. Disk-heated bags offer an internal heat source for warming, but they need to be recharged and can suffer mechanical issues. The most technologically advanced option is the induction-heated bag: It utilizes hot pellets warmed by magnetic waves and stored in a pouch. It’s the most expensive type of bag, however, so bear that in mind.

3. Choose Your Functions and Features

Modern pizza delivery bags come with everything from brass grommets to stain-resistant nylon stitching. These perks can make all the difference in how your pizza is eventually served, so they’re worth the consideration. Here are a few things that may catch your eye during the shopping process:

-Removable padding
-Reinforced handles and straps
-Collapsible properties for easy storage
-Grommets to let moisture escape
-ID windows where you can store receipts, coupons and order forms

4. Consider Cleanliness

Long-term use of your pizza delivery bags will require a certain amount of cleanliness on your part. For one, they’ll need to be washed, and experts advise against throwing them in the washing machine; this can damage the insulation. A better alternative is filling a sink with warm water and scrubbing the bags by hand, but sizes, materials, padding types and power sources can make this a tricky endeavor. Before you say yes to a certain type of delivery bag, make sure you’ll be able to clean it when the time comes.

A good pizza bag will last anywhere from 18-24 months, but before you can reap the benefits of a long-term product, you’ll need to find and identify it. Use these tips to ensure that all of your pizzas are delivered hot and fresh from the oven. For a better understanding, Covertex Corporation may be able to provide additional information on their website.