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Category: Marketing

Jesse

4 Things To Look for When Purchasing Mascot Costumes Online

Business, Marketing
There are many places in need of a mascot including schools, businesses, and sports teams. Many people choose to purchase mascot outfits through the internet. In this post, you will learn what to look for buying mascot costumes online.

1. Costumes Designed to Your Specifications

 It’s essential that custom mascot costumes are designed with your needs in mind. You will want to find a mascot company online with a customer service department. This department will work to ensure that your needs are taken care of throughout the costume creation process. In most cases, you will be communicating with a designer that is assigned to your project. It’s important to communicate what kind of mascot costume you need in the early stages. You don’t want to overwhelm a company with a whole slew of last-minute changes.
2. Wide Range of Pre-Made Costumes
Online mascot costume providers typically have a portfolio of past work. You can view these portfolios to get ideas about your own costume. It’s common to find a pre-made mascot costume that looks almost identical to what you need. If a company can’t show you past work, it could be a sign they don’t have many customers. In other cases, a company may not want to list all of their works on their website. It’s wise to get in touch with an employee to find out how you can view a company’s past designs. A company might be able to provide you with a portfolio meant for inquiring clientele.
3. Check for Past Customer Testimonials
A company’s website is a valuable source for finding and reading company reviews. It’s best to see if a mascot costume company has reviews from both past and current customers. Reading former reviews left by customers helps to inform you of what to expect during the costume creation process. It doesn’t mean a company is bad if they have no reviews. However, it makes any consumer feel assured when they see glowing testimonials about a business. As you know, it’s more common for people who have had a bad experience to leave a review. You will want to take finding a few negative reviews with a grain of salt. It’s rare to find a company with entirely perfect online reviews.
4. The Inclusion of a Customer Loyalty Program

Not all businesses have a customer reward program. It’s great to find a mascot provider that offers some form of a customer loyalty program in place. It’s common for a business to send customers news, coupons, and other beneficial emails through a mailing list. You can find out if a company has a mailing list through a quick website visit. If a company offers a mailing list, it’s usually wise to sign up for it. In some cases, being on a mailing list allows you to view exclusive discounts that aren’t always available to the public.In summary, there are several things to look for when purchasing a mascot costume online. You will need to find a trusted provider of costumes with a history of customer reviews. Loonie Times ensures your mascot needs will be handled in a fast and efficient manner.

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Jesse

Why 2017 Could be a Challenging Year in Real Estate Marketing

Business, Marketing, Trends

The year 2016 was not the easiest for the Canadian real estate industry. From downturns in regional markets to a scandal in British Columbia involving dubious real estate transactions, realtors are looking forward to welcoming 2017 with hope and in a positive light.

Realtor marketing is bound to prove a bit difficult in 2017 due to the aforementioned events. The housing market is not expected to rebound significantly in 2017, and some regions will feel the effect of lower home values in their local economies. In 2017, real estate agent marketing needs to shine across Canada; here are some ideas that should be considered when formulating a solid promotion strategy:

Form Partnerships With Financial Planners

It is up to professional organizations to elevate the profile of real estate brokers. This will not be easy in regions such as Vancouver and other parts of British Columbia, where a few bad apples were involved in a scandal that tarnished the profession. Canadian realtors need to learn from mortgage brokers who implement hyper local campaigns, and who tend to partner with financial planners who live in the communities they serve.

Traditional Marketing Methods

There is no question that many Canadians are deeply involved in social media; however, this does not mean that they have completely ignored other means of communication. Direct mail marketing is something that has been largely abandoned over the last few years; this means that traditional mailing campaigns could stand out really well at a time when no one else seems to be doing them.

Avoiding Common Marketing Mistakes

Marketing is not an exact science; realtors are bound to make many errors while conducting their campaigns. The two most common marketing mistakes include unreasonable expectations and a lack of business focus. Marketing success does not happen from one day to the next; it is a business practice that requires focus and consistency. Setting small goals before launching a new campaign can help realtors develop the focus they need to continue.

Sticking to Marketing Plans

Too many real estate professionals tend to set marketing aside when they are working on deals. Realtors who only think about marketing when business slows down are already behind the curve in terms of competition. Marketing plans that account for periods of low activity throughout the year are necessary for real estate professionals who wish to stay in business.

In the end, Canadian realtors who do not set a short-term goal for themselves in 2017 are bound to have a hard time creating meaningful business opportunities. Marketing plans should be formulated in December for the purpose of starting execution in January.

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