Content Management Demystified

With today’s fast-paced exchange of information, corporations create and disseminate huge amounts of content both internally and externally. From correspondence and memoranda, to operational updates and policies, employees are bombarded with messaging on an average of 200 times per day from a variety of corporate sources. Externally, clients are presented with billing, advertisements, promotions, social media and blog content on a continual basis. With all of this information, prioritizing, protecting, archiving and properly distributing content can become cumbersome and confusing for both internal and external audiences. Two primary forms of content management exist today: enterprise content management and customer communication management platforms. These function in fundamentally different ways to achieve similar goals.