Why 2017 Could be a Challenging Year in Real Estate Marketing

The year 2016 was not the easiest for the Canadian real estate industry. From downturns in regional markets to a scandal in British Columbia involving dubious real estate transactions, realtors are looking forward to welcoming 2017 with hope and in a positive light.

Realtor marketing is bound to prove a bit difficult in 2017 due to the aforementioned events. The housing market is not expected to rebound significantly in 2017, and some regions will feel the effect of lower home values in their local economies. In 2017, real estate agent marketing needs to shine across Canada; here are some ideas that should be considered when formulating a solid promotion strategy:

Form Partnerships With Financial Planners

It is up to professional organizations to elevate the profile of real estate brokers. This will not be easy in regions such as Vancouver and other parts of British Columbia, where a few bad apples were involved in a scandal that tarnished the profession. Canadian realtors need to learn from mortgage brokers who implement hyper local campaigns, and who tend to partner with financial planners who live in the communities they serve.

Traditional Marketing Methods

There is no question that many Canadians are deeply involved in social media; however, this does not mean that they have completely ignored other means of communication. Direct mail marketing is something that has been largely abandoned over the last few years; this means that traditional mailing campaigns could stand out really well at a time when no one else seems to be doing them.

Avoiding Common Marketing Mistakes

Marketing is not an exact science; realtors are bound to make many errors while conducting their campaigns. The two most common marketing mistakes include unreasonable expectations and a lack of business focus. Marketing success does not happen from one day to the next; it is a business practice that requires focus and consistency. Setting small goals before launching a new campaign can help realtors develop the focus they need to continue.

Sticking to Marketing Plans

Too many real estate professionals tend to set marketing aside when they are working on deals. Realtors who only think about marketing when business slows down are already behind the curve in terms of competition. Marketing plans that account for periods of low activity throughout the year are necessary for real estate professionals who wish to stay in business.

In the end, Canadian realtors who do not set a short-term goal for themselves in 2017 are bound to have a hard time creating meaningful business opportunities. Marketing plans should be formulated in December for the purpose of starting execution in January.

Ways in which Mascot Costumes Can Help Build your Brand

Competition in the business world is increasing by the day. Whether established or just starting up, everyone is trying to find a way of beating their rivals. As more businesspeople realize the importance of creative marketing, the use of mascot costumes for branding has assumed global popularity largely due to its success in establishing and boosting the growth of brands.

Personifying your Brand

Many people cannot be convinced that mascots are just another way of advertising. To them, mascot costumes are not just the products of superb creativity and skill in piecing materials together. They don’t even care about the persons hidden in them. All they are interested in is the fact that the mascot is something they can relate to. As a result, businesses successfully give a human face to their products and lead consumers away from the commercial side.

Making a costume, however, is not enough. Design and style of the mascot determines the level of success in its use in marketing. It should first create interest, then arouse positive emotions and finally establish a bond between the mascot and consumers. To achieve this, there should be consideration of numerous market variables including age, behaviors, and likings of the target audience as well as the nature of the product to be promoted. For instance, a soft-looking—and feeling—teddy bear would be most suitable for advertising a fabric softening product.

Marketing on Social Media Platforms

A lot of marketing and brand creation and promotion efforts have shifted to social media platforms. They are few better ways of drawing the interest of the social media audience than the use of mascots. Thus, you will see a lot of social media accounts peopled with mascots complete with profiles—another successful attempt at personalizing brands. In fact, mascots help improve consumer feedback by posting new information, replying to posts and answering online questions in their own character. They are more effective than even celebrities.

Keep in mind that most people in the social media are after the lighter side of life. Therefore, the mascots should have a little bit of humor when engaging the social media crowd. They need not be overwhelmingly hilarious at every turn. Funny mascot costumes and entertaining character will do the trick.

Final Verdict

Referring to the use of mascot costumes as a guerilla marketing tactic, many marketing experts recognize its importance to startups operating on a tight budget. Naturally, people associate mascots with fun, gifts and a warm disposition. Since most of them have a ‘larger than life’ size, are colorful and comical, they are not easily forgotten. Accordingly, whenever a potential consumer comes across the product related to the mascot, he or she is more likely to go for it as a result of the mascot’s influence than many other ways of marketing. Visit the Loonie Times blog for more information.

What to Do If There Is a Problem With Special Event Rentals

Whether you are planning corporate events, a wedding reception or another type of lavish affair, you may be using special event rentals for everything from décor to functional features. Tables, chairs, linens, dishes and even a dance floor are some of the items that you may rent for your upcoming party. Often, the special event rentals that are borrowed for a party are critical to the overall success of the event. With this in mind, it is understandable that you may feel overwhelmed and stressed out on the day of the big event if you realize something is wrong with the equipment and supplies that you have rented.

Read Through Your Contract to Determine Your Options
Accidents and mishaps happen all of the time, and the wrong items may have unfortunately been delivered to your venue. Perhaps some of them are broken, stained or otherwise unusable. Most contracts for special event rentals have a clause in them about the proper action you should take if you notice anything wrong with the products on the day of your event. Therefore, your first course of action should be to read through the contract. In many instances, the vendor will attempt to correct the situation for you as soon as possible, but there may be instances when you need to try to make the rental items work as much as possible. For example, some contracts only allow for you to receive a monetary reimbursement after the event rather than to give you some resolution to the problem before the event.

Contact the Vendor as Soon as Possible
Regardless of the wording in the contract, it is important to contact your vendor as soon as possible. Most vendors want to go out of their way to make you a satisfied customer. After all, negative word of mouth advertising on consumer review sites can be detrimental to a business that is in the service industry. Explain the situation to your vendor, and ensure that the vendor understands why the rentals provided are unacceptable or not suitable for the event. If the error was made on your part, you may be charged an additional fee. If the error was made on their part, the issue may rectified in some cases regardless of what is stated in the contract.

While issues with equipment rentals are rare, they can and do happen. You can minimize this possibility from happening during your event by reading through your contract carefully beforehand. Ensure that all of the equipment listed is exactly what you need. In addition, review the items in detail with the vendor in the days leading up to your event. Many reservations are made weeks or months ahead of time, so it is beneficial for all parties to review the contract and rentals closer to the event date. If you are looking for more information, you may be interested in checking out Gervais Party And Tent Rentals Ltd.

4 Tips for Buying Insulated Pizza Bags

There’s more to the purchase of pizza delivery bags than you might think. For example, do you want nylon or vinyl for your material type? Will you choose pellets, wires or disks for your heat source? If you aren’t sure where to begin with your hunt for insulated delivery bags, here are just four tips for making the right decision.

1. Take Your Measurements

Insulated bags come in a variety of sizes, and it’s important to know the exact numbers you need if you want to optimize your insulation energy. Think about several different figures while you work the measuring tape:

-The size of your pizza boxes (16″, 18″, 20″)
-The number of pizza boxes that can be stacked on top of one another
-Space for side dishes such as pasta and sandwiches
-The overall weight capacity of the bag (20 lbs, 30 lbs, 40 lbs)

2. Choose Your Insulation Type

How will you keep your pizzas warm as they’re being delivered? Thermal bags are the most affordable and widely used, but they don’t actually provide any heat; they just retain the heat already emitting from the food. Disk-heated bags offer an internal heat source for warming, but they need to be recharged and can suffer mechanical issues. The most technologically advanced option is the induction-heated bag: It utilizes hot pellets warmed by magnetic waves and stored in a pouch. It’s the most expensive type of bag, however, so bear that in mind.

3. Choose Your Functions and Features

Modern pizza delivery bags come with everything from brass grommets to stain-resistant nylon stitching. These perks can make all the difference in how your pizza is eventually served, so they’re worth the consideration. Here are a few things that may catch your eye during the shopping process:

-Removable padding
-Reinforced handles and straps
-Collapsible properties for easy storage
-Grommets to let moisture escape
-ID windows where you can store receipts, coupons and order forms

4. Consider Cleanliness

Long-term use of your pizza delivery bags will require a certain amount of cleanliness on your part. For one, they’ll need to be washed, and experts advise against throwing them in the washing machine; this can damage the insulation. A better alternative is filling a sink with warm water and scrubbing the bags by hand, but sizes, materials, padding types and power sources can make this a tricky endeavor. Before you say yes to a certain type of delivery bag, make sure you’ll be able to clean it when the time comes.

A good pizza bag will last anywhere from 18-24 months, but before you can reap the benefits of a long-term product, you’ll need to find and identify it. Use these tips to ensure that all of your pizzas are delivered hot and fresh from the oven. For a better understanding, Covertex Corporation may be able to provide additional information on their website.

Content Management Demystified

With today’s fast-paced exchange of information, corporations create and disseminate huge amounts of content both internally and externally. From correspondence and memoranda, to operational updates and policies, employees are bombarded with messaging on an average of 200 times per day from a variety of corporate sources. Externally, clients are presented with billing, advertisements, promotions, social media and blog content on a continual basis. With all of this information, prioritizing, protecting, archiving and properly distributing content can become cumbersome and confusing for both internal and external audiences.

In the early 2000s, content management became a hot topic. A poorly understood and even more poorly executed concept, it generally referred to digitizing and archiving data from paper files onto compact disks. This system proved largely inaccessible, with data being difficult tess and lacking appropriate security against theft or destruction. Now, content management has evolved into elegant cross-platform systems that can incorporate almost any type of text data or OCR readable data into searchable, indexed files.Two primary forms of content management exist today: enterprise content management and customer communication management platforms. These function in fundamentally different ways to achieve similar goals.

Enterprise Content Management.

Enterprise content management (ECM) almost exclusively refers to the data and content exchanged from business to employee or employee to employee. ECM at its most basic design seeks to simplify the storage, security, retention and accessibility of various document types.

ECM software permits the digital capture of content and uses common search term, custom taxonomies and pathways to enable the search and networking of documents. These technologies promote collaboration, increase productivity and decrease costs related to labor-intensive, error prone workflows.

These technologies seek to capture existing data in digitized form from diverse paper and electronic formats, including spreadsheets, databases and image files. ECM software is generally not intended for the creation of original content.

Customer Communication Management Platform

The Customer communications management platform seeks, conversely to ECM which imports content, to take data feeds from client databases, billing systems and sales schedules to create content within the platform and deliver that content via a variety of channels including websites, email, social media, mobile applications, text message, automated phone calls and even print mail.

In a similar fashion to ECM, content in customer communication management tools is archived, fully searchable, and open to collaboration. These platforms have proven invaluable for sales and marketing, customer relationship management, billing and collections. In these systems, all contact with a client is documented, may be scheduled, and passes through specific quality control standards set by the administrator. These controls may include specific verbiage or branding, time of day for delivery, multi-source verification, and other criteria.

Lead Generation Software: Vital for Today’s Businesses

To compete effectively in the 21st century, businesses involved in B2B marketing have to stay ahead of the pack when it comes to their marketing and sales strategy. A key tool that has the power of transforming how businesses work, and helping to super charge the process of sales is lead generation software.

Days are long gone of simply targeting those customers appearing at the top of your sales funnel and putting much stress to even get heard with the all the surrounding marketing noise. Today, businesses are working smarter towards driving the right kinds of leads, and nurturing them so as to close the deals. Lead generation software becomes invaluable in achieving your sales and marketing goals.

Why Lead Generation Software is Vital

The benefits that accrue from employing these software are pretty obvious; when you get more leads, it implies higher sales potential. The effects on your Return-On-Investment become even more profound when the automated lead generation benefits are integrated within your comprehensive marketing strategy.

Captures All Leads

If you have a form of analytics that only covers visitor tracking such as the number of site visitors or how many have read specific website pages, it’s not going to give you finer details regarding individual visitors. Neither will you get to know what your visitors did when on your website.

Lead generation software, which is hinged on its ability of tracking ‘IP addresses’ offers a solution. When accompanied by an automated marketing automation program, it guarantees that no lead gets missed. Every visitor to your website gets captured, profiled, and ranked accordingly. Lead generation tools work well no matter the type of industry you are operating in. You can deploy the software for all businesses, services or products.

Saves Valuable Time

Today’s professionals engaged in marketing and sales efforts have at their disposal several diverse tools. These range from CRM platforms to email lead generation to B2B marketing automation tools. Using and organizing all of such programs simultaneously can become a time-consuming undertaking.

Good lead generation software allows the user to connect all such diverse layers through seamless integration. You can, for example, employ a lead generation tool that will automatically import data into your preferred CRM, cutting down on the needed time to manage and update your CRM records.

Bottom Line

Lead generation is certainly not an emerging source of acquiring new business. What has been changing is its process of sourcing. This business tool assists you to align operations through cutting down on the time-intensive human efforts that is required when you are manually collecting lead data or preparing relevant content.

Lead generation software provides your business with accurate insights needed for improving your marketing efforts. Without such insights, it becomes difficult to identify and focus on your website’s strongest areas. These leads will mean more conversions, better ROI and increased revenue. Find more online information and resources at the Clickback website.