A real estate CRM is one convenient way to stay in front of your potential buyers. It can take time for a buyer to become ready, so in the meantime, you can email them helpful information and tips that they can use. Here are the top five ways to stay in front of a home buyer with your client relationship manager.
1. New Homes
One of the easiest ways to set up a new buyer in your real estate CRM is to put them on an email campaign that is linked to your MLS. Notify them of new properties that come up for sale that meet their criteria. If they are not exactly sure what they are looking for yet, you can send them homes in a specific price range. Just be sure to be in contact with them personally from time to time to see if you can narrow down the field. When you call them, ask them if there are any features they were particularly drawn to or if they have narrowed down the area. Having a more extensive field at first gives you an excellent reason to contact them more often.
2. School News
Many people only want to see homes in a specific school district. If you have clients like that, send them school news also. You can get the information from the school’s websites, and you can use the real estate CRM to send them general education tips, such as school bus safety. Some other ideas are sporting events, student concerts, and a monthly schedule highlighting vacation days.
3. Neighborhood News
If you specialize in specific neighborhoods, create premade letters about features unique to that area. Parks and their facilities are always a popular theme. Create a Google map of any walking trails that meander through the area, and alert them to upcoming open houses. At the bottom of the open house alerts, make a note, and ask your buyers to mention they are working with you, as a courtesy to the other agent.
4. Sales and Pendings
Everyone is curious how much a property eventually sells for, especially if it is where they are interested in buying in. Your buyers will appreciate you keeping them posted, so when it comes time for them to make an offer, they will have a base idea of the value. Other facts you can add are what was the asking price and how long it was on the market before it got an offer. If it is a hot market and things are moving fast, this tool will help show your buyers they need to be ready to make a reasonable offer quickly. The IXACT Contact website has more online resources and references available.
5. Mortgage Minutes
Send first-time home buyers mortgage tips. A real estate CRM often provides readymade templates on this subject. You can customize them, or send them out as-is in between your personalized messages.