Research has shown that human beings primarily process information through sight. This should be taken into consideration when designing and creating displays to attract and keep customers engaged with your product. In this age of online shopping, having great retail displays helps drive traffic to your shop and boosts your sales.
A good display can make a significant difference in the shopping experience. It should also enhance a customer’s engagement with your product and encourage them to make a purchase. Be creative when setting up displays in your retail store.
Here are some great in-store display ideas that can be used in shopping malls:
Idea #1: Immersive Retail Displays
If you are new to retail and you looking for in store display ideas, you should try immersive displays which are fast becoming popular in the retail world. They create an environment that allows the customer to interact with your product in an immersive way. An example is creating a display of woodwork power tools in a workshop environment, complete with a work table, sawdust on the floor, a couple of tools on the table and perhaps even one or two of the tools in action.
This creates a feeling of being in a different environment from the shop. The customer feels like they have been transported to another place. Another way to do this is by creating displays that simulate the setting of the product on sale. For instance, you can set up summer clothing in a display that mimics the season.
Idea #2: Cross Merchandising
To boost sales and encourage customers to buy products that complement each other, consider using cross-merchandising displays. These displays feature products that are related to, or complement, the main item on display. Cross merchandising is particularly effective for shopping centres like Burlington Mall, which will gravitate more shoppers towards the displays.
The products are creatively displayed alongside the main item. If, for example, the main article on display is a winter coat, supporting products to be displayed alongside it could include winter boots, scarves, gloves or mittens. The items could be arranged strategically around the main item.
You can even have a mannequin wear all of them. Doing this gives the customer ideas of what to buy besides the main item. It’s easy for a customer to pick what they want when the items are in one place.
Idea #3: Touch-and-feel Displays
Online shopping, as convenient as it is, doesn’t allow the customer the luxury of physically interacting with the product before making a purchase. A touch-and-feel display allows the customer to touch the product they are interested in before deciding whether or not to buy it. This works well with items such as electronics. An example can be a customer who goes into a shop to buy a new hairdryer or shaver.
Having such items on display gives the customer the chance to interact with them and helps them make a choice, as opposed to keeping the items enclosed in boxes. This kind of display also aids the customer in comparing products and ultimately making a decision.
Idea #4: Informational & Educative Displays
These displays provide tidbits of information to educate the customer about a product. They can be used to display useful tips and tricks, valuable information about a product, and teach the customer a thing or two about the product.
For instance, you can display a fruit on offer in a particular week, together with information about its health benefits. Such information is critical since it educates a customer on the benefits of the fruit and encourages them to purchase it. This display can be regularly updated to correspond with the product of the week.
Idea #5: Kid-friendly Displays
This kind of display is excellent since it engages the primary customer, the child. Picture a bookshop with a kids section having displays designed to attract children. These could include kiddie tables and chairs where the kids can sit and peruse through books. This keeps kids entertained while the parent picks what they need. Having shelves with reading nooks for older kids is a brilliant idea too. The displays can delight your target customers and increase sales at the same time.
Idea #6: Seasonal Displays
Creating season-themed presentations is another brilliant in-store display idea. A Halloween corner decorated accordingly with spooky on-sale products is a good example. The products can be used to set up the area, giving customers ideas on how to use them in their décor.
A gift store, for example, can choose to decorate a section of the store with red hearts, chocolate, candy and all things love during the Valentine’s Day season. Doing so helps evoke the mood and ambience of the season.
Idea #7: Use Technology
You can also put technology to great use when setting up in-store displays. This works well in small or pop-up stores that might not have enough space to display their merchandise. For instance, you could set up an interactive screen that allows a customer to browse the entire catalogue and select what they like.
Creating attractive displays is a great way to attract foot traffic into your store and increase sales. Having creative, visually-attractive displays can make your store the go-to place for customers.