With today’s fast-paced exchange of information, corporations create and disseminate huge amounts of content both internally and externally. From correspondence and memoranda, to operational updates and policies, employees are bombarded with messaging on an average of 200 times per day from a variety of corporate sources. Externally, clients are presented with billing, advertisements, promotions, social media and blog content on a continual basis. With all of this information, prioritizing, protecting, archiving and properly distributing content can become cumbersome and confusing for both internal and external audiences. Two primary forms of content management exist today: enterprise content management and customer communication management platforms. These function in fundamentally different ways to achieve similar goals.
To compete effectively in the 21st century, businesses involved in B2B marketing have to stay ahead of the pack when it comes to their marketing and sales strategy. A key tool that has the power of transforming how businesses work, and helping to super charge the process of sales is lead generation software.