Hosting a launch event to showcase your latest product is an excellent way to get people talking about the product. And to do that, you will want people to be talking about it all day long even after the event. If all goes as planned, you could even be looking at making some first-time sales at the event. After perusing through the several party rentals ideas you have finally settled on one.
But to ensure you host a successful launch event, there are a couple of things that you need to see through. Here are some crucial tips and tricks that you can use and see your corporate event be a success.
1. Tick Tock
If you are looking to introduce a new product in the market, you need to ensure you have the maximum attendance. And you can only do that if you do not have other competitors holding their events at the same time as yours. You can wait for other major agencies to hold their events then hold yours later on when your target market and other attendees have a free schedule.
2. Event Venue
In as much as you want to put more emphasis on the product and not the venue, you still need to think this part through. An awesome venue will help a great deal with the marketing of your product. If possible, you should try and associate your product with the venue.
3. What Party Theme Are You Using?
It is crucial that your theme relates to the product you are about to launch. If not, then at least try and make it relate to your industry in general. For example, if you are launching digital marketing software, you should go for an online marketing theme.
4. Make Gadgets and Technology Your Friend
Remember, technology is your friend, use it. Hold webinars to spread the message about your product. With a strategic approach, you can use technology to reach out to your targeted audience, earn their trust, engage them, and ultimately get them to use your product.
5. Audiovisual Videos
This is the best way of driving your leads. Pre-launch videos will help to jump-start your product sales and also help to build the product’s awareness to your targeted audience.
6. Facebook and Instagram
You can start by leaking photos of your product to the social space. Target the audiences that are naturally eager to use your product. Leaked photos and other data will create an aura of intrigue in the audience which, in turn, will build interest in your product.
7. Be Prepared
Ensure you get a head start by preparing long before the product launch date for interviews and shows on the product. Do not expect reporters to show up and write about you or your product when you want them to. Start your outreach activities like 6-8 weeks before your official launch date then ensure you keep the news going up.
8. Give Aways
You may not have the funding at the time to offer your guests a freebie. But you can always get creative with the little you have. Put up a limited offer for a period of time and see what happens.
9. Keeping Your Guests Entertained
You will also need to work out how your guests will be entertained throughout the event. Entertainment will help make the launch event more fun and memorable. You can take advantages of some of your venue’s amenities like organize for a dance if the venue has a dance floor. You could even hire a standup comedian for the event to entertain your guests.
10. Analysis of The Event
After the product’s official release, the hype will eventually start to die down. You can, however, use the day after the launch to keep the hype going for a tad bit longer and use that window to make a few more sales from some of your guests who never got the chance to purchase the product at the event. You will also need to employ some social media activity and newsletters to keep the hype alive.